One of the myths that a lot of New & Small Business Owners are discovering quickly is having just a website will not allow you to position yourself as an Online Expert. I love the commercial that is out now where you have this man being bombarded by all types of living online advertisements. As a new entrepreneur, if you are not positioning yourself correctly, your website alone will get lost in the trash that is currently out there online.
You can spend countless hours on getting the right look and feel for your website, however, if you are not driving traffic to it (and I do mean beyond asking friends and family to “visit” your page), all of that time making your website FABULOUS will be in vein.
Don’t worry all hope is not lost.
So, what is the 1st Step In Positioning yourself as an online expert?
Before I even continue to speak on positioning yourself as an online expert let me tell you the #1 thing that will separate you from the amateurs in your arena in this video.
Bottom Line . . . YOU MUST DELIVER VALUE!
Becoming an online expert is about providing valuable and consistent problem solving content.
Now that we have discussed how NOT to become an online expert, let’s look at the 5 ways you can.
Facebook is one of the top websites in the world. As an entrepreneur, there are so many ways to develop your brand and leverage your product or service via facebook. With valuable content, there are many ways that you can begin to build trust with your audience.
Fan Page: A Facebook fan page can be a professional way of creating a loyal following. Here is the thing to be careful of, with a Fan Page, you want to make sure you deliver consistent valuable content. The more you post on your fan page, the more apt people will be to check you out. The more they check you out, the more loyal they will be which means they trust you more.
Group Page: Having a group page allows you to have a group of people having dialogue about your product, service or cause. Starting this dialogue with the general population and providing resources, strategies and quality commentary, is another way to position yourself as an online expert. The key here is consistency.
# 2 YouTube
Next to Google, YouTube is beginning to be revered as the next best search engine. So what does that mean to you? It means that if you are not camera shy, you have an opportunity to use YouTube to feature videos and trainings that you are gearing towards your target market. If you know your target market well, you know what questions and problems they have. Why not create a video or video series that answers those questions and solves those problems. Doing this (and doing it with quality) will also create you as the Go To Person in your niche.
#3 Viral Blogging System
I love this method because I have literally landed TWO International speaking engagements through this vehicle. Having a blog is great. Having a blog that has high authority and viral sustainability, is a whole other beast. It not only positions you as an online expert, your blogs get in front of people across the globe. I got a call from my Public Relations Agent letting me know that an organization “Count Me In” contacted her about bringing me to Ontario, Canada to speak at their conference. I asked her, how did they find me, she said “they found your blog online, and saw some of your videos and liked what they saw.” I love my using a viral blogging system because it has my blogs in front of people across the globe. If you want more information on the viral blogging system, click here.
#4 Article Writing
Another way to get in front of people who you would not normally connect with . . . write an article. I would recommend writing an article that is either answering a major question or solving a problem for your target market. When you place your article online with websites such as www.ezinearticles.com you set yourself apart from most of your competitors because many are not doing this. Because you are one of the few people who is presenting this information in article form, you are seen as an Online Expert for your niche.
#5 Email Marketing
I believe this is one of the most overlooked forms of being an Online expert. Email marketing is not about just sending emails. It’s about getting value to your target market. The beautiful thing about email marketing is that someone who chooses to join your email list, wants information from you. They become your most targeted prospects. They join your list because you provide information / a product / service that they want or want in the future. I am going to be doing an additional training around how to get people on your list. Your list is gold because ultimately, these people CHOSE to follow you. When they do that, you are not only positioned as an online expert, you have buyers willing to purchase from you.
There you have it. 5 ways to position yourself as an online expert. In future posts and blogs, I will be making sure that I provide some in depth information on each of these methods as well as offering training so you can be well on your way to positioning yourself as an online expert in your business.
To Your Success!